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Thank you for laying this out as I think this brings up the topic of people discovering things in general differently from how they used to before. It might be that these TikTok (or any other media) followers don’t have to progress from just a made up old-money thing to a “proper” Ivy knowledge. It might be that in 2020s the term “old-money” simply describes a certain aesthetic better because everyone gets it. That might be enough. Of course, the world of where Ivy style came from is an adventurous rabbit hole but only so for a niche group of enthusiasts. We can not and should not expect others to go on that journey just because they “frivolously” discovered old-money-like trend on media. And in fact, this frivolousness and lack of background knowledge often results in new good things because it dares to mix and match without caring too much about legacy.

Super interesting topic!

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